We are constantly looking for ways to help our audience understand our message: where we're coming from and how we'd like others to act upon that message. We call it context or framing the message or speaking their language. You may be hard-pressed to find a more people-centered means of communicating than through storytelling.
During an interview with Luis Malbas of TLDC, he asked a question that prompted the story in the video below. If you've ever struggled through presenting (or listening to someone else present) with the ubiquitous bullet point vandalizing every slide, you'll be able to relate. It's not that bullets are bad. They just need a story to make more sense.
During an interview with Luis Malbas of TLDC, he asked a question that prompted the story in the video below. If you've ever struggled through presenting (or listening to someone else present) with the ubiquitous bullet point vandalizing every slide, you'll be able to relate. It's not that bullets are bad. They just need a story to make more sense.